About us

ASANOV is a family brand created by us, Karina and Danil.

We have been living abroad for over seven years. During this time, we have lived in different countries and realized one important thing: no matter where you are, you always want to have something of your own nearby. Something that reminds you who you are, where you come from, and what is important to you.

This is how ASANOV was born — a clothing brand with original designs inspired by Ukrainian culture, symbols, cities, traditions, and personal stories.

• Our main goal is to promote Ukrainian culture worldwide, showcasing it in a modern style.

Every design, every publication, and every message from ASANOV is created by us personally. Therefore, by choosing our clothing, you are not supporting a large corporation, but a small family business of two people who invest their energy, time, and ideas into it every day.